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Marketing

Platform Property Management understands the communication strategies and marketing channels to reach the ideal prospects for your property. The Platform team has extensive experience in marketing to both the student housing and multifamily spaces, and has customized approaches to both.

“The Edge has been a wonderful living experience for my daughter. Safe, clean and very reasonably priced. The manager has gone above and beyond to make my daughter’s time there enjoyable.”
Matt, Parent of Student Tenant

What We Handle

Website Development

Search Engine Marketing

Social Media Marketing

Branding

Strategic Partnerships

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How You Benefit

Marketing is a major fuction of a property management company. A solid marketing strategy will ensure marketing investments are optimized and properties stay leased up.

The platform Value

Website Development

Platform works with a group of trusted vendors for all website and digital support. Websites are developed with the target audience in mind, and can include custom landing pages for additional functionality tied to campaigns.

Search Engine Marketing

Ad campaigns on search engines and affiliate sites are conducted periodically, according to target audience and leasing needs. Ads are optimized to reach only the target audience saving money and driving leases.

Social Media Marketing

Marketing has made the trasition from traditional media to social media in a big way. Prospective tenants now expect to be able to view your property on social media and engage with your on-site team before ever visiting the property. Platform manages both organic and paid social media marketing to drive conversions and establish your propertyʼs brand online.

Strategic Partnerships

The Platform team will work to establish connections within the community to increase property awareness and open up opportunities for co-branded campaigns, saving the property money.

Branding

Whether your property has an established brand and simply needs promotional materials, or your brand is a clean slate, Platform will work with you to build your image and design and purchase needed promotional items.